03/31/2012  6:14 pm

True “Dual Technology”

With so many products on the market claiming to be “Dual Technology” it is easy to be caught in the marketing hype! ¬† ¬†Dual Technology is specifically two different “technologies” being used to determine a genuine alarm condition. This specifically … Click here to read more >>

POSTED BY :Jason
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03/08/2012  4:50 am

Residential Alarm Selling 101

After 26 years in the electronic alarm industry and now continuing on in the last four years in paying for my sins against alarm suppliers by actually being one, I thought it would be of interest to share some of … Click here to read more >>

POSTED BY :Paul
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02/20/2012  9:01 pm

The BOSCH Brand

In our last post, we spoke about brands. I thought it would be fitting to go in to “our” brand…… In it’s 125 year history, Bosch has developed a high level of trust amongst it’s customers. Everyday around the world, … Click here to read more >>

POSTED BY :Jason
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02/12/2012  8:28 pm

Why Your Customers Choose Known Brands

Today I went to a music store to ask for information on a home Hi-Fi device (such as Bose, Kenwood, B&O etc), and it led me to think about brands and their meaning to a wannabe-customer.   Why would one … Click here to read more >>

POSTED BY :Jason
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