In our last post, we spoke about brands. I thought it would be fitting to go in to “our” brand…… In it’s 125 year history, Bosch has developed a high level of trust amongst it’s customers. Everyday around the world, … Click here to read more
Why Your Customers Choose Known Brands
Today I went to a music store to ask for information on a home Hi-Fi device (such as Bose, Kenwood, B&O etc), and it led me to think about brands and their meaning to a wannabe-customer. Why would one … Click here to read more
The Wonderful World of Wireless…
Wireless demystified With the acceptance of wireless or Radio security products into our industry we have gained a significant set of products and tools, enabling us to tackle otherwise insurmountable installation problems. Whether it is architecture that doesn’t allow for … Click here to read more
In Search of Decent Cable
Whilst I was in China evaluating Battery manufacturers, I also took the time to visit a number of cable factories. Most of our customers would know that we have purchased off local suppliers for the last few years. This … Click here to read more
